"Content encourages engagement."
"Relevent, creative content drives engagement."
CONTENT
What content do you want people searching the internet to find on your site? Is it a description of what you do, what service you offer, what products they can purchase or is it your professional opinion?
What's critical is that your site and page content is relevant to the visitors search query. The visitor also needs the ability to quickly navigate to more specific page content, if they want to know more.
​
It is very important that you maintain ongoing page optimisation, by ensuring images and video have ALT tags and META tags relevant to that pages KEYWORDS. Algorithims change periodically as do your target audience habits. Taking a proactive approach to SEO will help keep your sites creativity relevant to your target audience.
​
What does the content offer the visitor? Does it have some perceived value for the visitor?
Have you generated a "CALL TO ACTION" e.g. Buy or Click For Your $'s Off.
​
CREATIVE
Text alone does not gaurantee a quality web experience. Solely relying on keyword text in your copy may come at a higher financial cost if conducting Pay Per Click campaigns.
​
When being creative, consider how you can use high quality, well produced images, animation or short video to engage and capture the interest of visitors. The feeling of living the experience of your offer can bring a visitor to contact you.
​
​